Privacy Policy

Last updated: March 2026

Going Blue LTD ("Going Blue", "we", "us", or "our") is committed to protecting your privacy. This policy explains how we collect, use, store, and share your personal information when you use our website (www.goingblue.co.nz) and our services. We operate in accordance with New Zealand's Privacy Act 2020.

Information We Collect

When you interact with our website or book a tour, we may collect the following personal information:

Contact details: name, email address, phone number
Booking details: tour preferences, group size, pickup/drop-off locations, rider heights, dietary requirements
Payment information: processed securely through our third-party booking provider, FareHarbor (we do not store your credit card details)
Communications: messages sent via WhatsApp, email, or phone
Technical data: information automatically collected when you browse our site, including IP address, browser type, device information, pages visited, and referring URLs

How We Use Your Information

We use your personal information to:

Process and manage tour bookings and bike hire reservations
Provide transport, support, and customer service before, during, and after your experience
Send booking confirmations, reminders, and safety information
Respond to your inquiries via email, phone, or WhatsApp
Improve our website, tours, and customer experience
Comply with legal obligations

Third-Party Services

We use the following third-party services that may collect or process your data:

FareHarbor: our booking and payment platform (fareharbor.com). When you make a booking, your data is processed under FareHarbor's privacy policy.
Google Analytics & Google Ads: to understand website traffic and measure advertising effectiveness. Google may use cookies to collect anonymous usage data.
Meta (Facebook) Pixel: to measure the effectiveness of our advertising on Facebook and Instagram.
Reddit Pixel: to measure advertising performance on Reddit.
WhatsApp (Meta): used for customer communication. Messages are subject to WhatsApp's privacy policy.
Sanity CMS: our content management system for website content (does not process customer personal data).

We do not sell your personal information to third parties.

Cookies and Tracking

Our website uses cookies and similar technologies to:

Ensure the website functions correctly
Analyse website traffic and usage patterns
Deliver and measure advertising campaigns

You can manage cookie preferences through your browser settings. Disabling cookies may affect some website functionality.

Data Storage and Security

We take reasonable steps to protect your personal information from unauthorised access, loss, or misuse. Booking data is stored securely by FareHarbor. Communication records are stored in our email and WhatsApp business accounts. We retain your information only for as long as necessary to fulfil the purposes described in this policy or as required by law.

Your Rights Under the Privacy Act 2020

Under New Zealand's Privacy Act 2020, you have the right to:

Request access to the personal information we hold about you
Request correction of any inaccurate or outdated information
Request deletion of your personal information, subject to any legal obligations we may have to retain it

To exercise these rights, contact us at info@goingblue.co.nz

Third-Party Booking Platforms

If you book through a third-party platform (such as GetYourGuide or other affiliates), your data is also subject to that platform's privacy policy. We recommend reviewing their terms when booking through them.

Children's Privacy

Our services are designed for a general audience. We do not knowingly collect personal information from children under 16 without parental consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Contact Us

Going Blue LTD

Email: info@goingblue.co.nz

Phone: +64 277 46 2583

Address: 36/159 Gorge Road, Queenstown, New Zealand, 9300

You may also raise a complaint with the Office of the Privacy Commissioner at privacy.org.nz